Close
CRM built for inside sales with built-in calling and email
What it does
Close is an inside-sales CRM that bundles the dialer, SMS, and email sequences directly into the pipeline view. You see a list of prospects, click one, call them, log it, send a follow-up email, all without leaving the same screen. Other CRMs treat calling and emailing as bolted-on. Close treats them as the core workflow.
Free tier
No
Starts at
$49/mo
Setup
easy
Key features
Integrates with
Zapier, Slack, Gmail, Zoom, HubSpot
Who this fits
- 2 to 30-person sales teams who spend their day on outbound calls and email follow-up
- B2B SaaS sales teams (small to mid-market)
- Real estate teams who run their day in dialer cadence (FSBO, expired listings, sphere of influence)
- Insurance, financial services, consulting agencies with active outbound motion
- Trades businesses (HVAC, plumbing) doing high-touch quote follow-up via phone
- Founders running sales themselves and tired of duct-taping Pipedrive + Aircall + Mailshake
Who it does NOT fit
- Solo founders who don't yet do outbound (Close is overkill for inbound-only)
- E-commerce teams (Close has no native Shopify integration; use Klaviyo + simple ticketing instead)
- Marketing-led teams where the CRM is mostly for tracking inbound demo requests (HubSpot's free tier wins this slot)
- Teams that want their CRM to also do marketing automation, customer support, and project management (Close stays narrow on purpose)
- Enterprise-stage teams that need SSO, audit logs, complex permissions (Close exists below this tier)
Pricing
Real gotchas
- **You grow past 50 sales reps**: Close's Enterprise plan handles up to ~100 users well, but for true enterprise (SSO, RBAC, complex hierarchies, sales engineering teams), Salesforce or HubSpot Sales Hub Enterprise are stronger.
- **Your motion shifts to marketing-led inbound**: Close's strengths become irrelevant; HubSpot wins.
- **You add a customer success or support function**: Close doesn't do CS. You'll need a second tool. At that point evaluate whether a single platform (HubSpot Service + Sales) is simpler than Close + Zendesk + Intercom.
Integrations that matter
Otto’s take on this tool
> Example: "Your 4-person consulting practice mentioned losing 5 hours a week chasing landscaping clients on quote follow-up. Close's built-in dialer plus email sequences means your team can run 25-30 follow-ups in an hour from one tab. The Startup plan at $19/user keeps the team's first month under $80 and you can move to Professional once you outgrow the 3-user cap. Native Gmail sync means it slots into the workflow you said you already have."
Affiliate disclosure: if you sign up through the link above, Ottomately may earn a referral commission at no cost to you. We only feature tools we have actually used or vetted through our recommendation engine.Partnership: 20% recurring via Direct.
Editor's curated reviews
52 reviews across TrustPilot - avg 4.3/5Curated by Otto from TrustPilot public reviews (fetched 2026-08-31). Close's TrustPilot is strong (77% 5-star of 52 total) - praise centers on the built-in dialer and clean sales UX; critical reviews focus on outages/lag. G2 and Capterra were consulted for aggregate context but not directly cited here. Not user-submitted on Ottomately.
“Most comprehensive and innovative CRM I've ever tried. The Close team is very open to new feature ideas.”
TrustPilot5.0/5“Best CRM I've used for sales, hands down...nothing else comes close. The Predictive Dialer alone has transformed how many calls I can get through.”
TrustPilot5.0/5“I've used Close for over 5 months now and it's been a great way for us to transition to a more streamlined way.”
TrustPilot5.0/5“Close has made CRM architecture, RevOps, and overall usage a dream. No consultants or expensive admins needed.”
TrustPilot5.0/5“The initial setup was super easy, and the email integration was fast and seamless. Kudos to the support team.”
TrustPilot4.0/5“Systems regularly going down. The search facility is terrible. Frequently laggy. In a day when you can build with AI, consider building your own.”
TrustPilot1.0/5
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