Lusha
B2B contact data platform with a Chrome extension for LinkedIn
What it does
Lusha is a B2B contact-enrichment and prospecting database. Chrome extension for one-click enrichment on LinkedIn, company sites, or Salesforce records: emails, direct-dial phones, and firmographics. Bulk list building, buyer-intent signals, technographics, and CRM sync. Positioned as the "cleaner-data" alternative in the Apollo/ZoomInfo/Seamless space, with a stronger reputation for phone-number accuracy than most competitors. GDPR-registered data controller, which matters for EU-facing B2B.
Free tier
Yes
Starts at
$29/mo
Setup
easy
Key features
Integrates with
Salesforce, HubSpot, Outreach, Pipedrive, LinkedIn
Who this fits
- B2B sales teams doing outbound prospecting into named accounts
- SDRs who value direct-dial phone numbers over email volume
- Recruiters sourcing candidates via LinkedIn
- Founders doing self-prospecting into ICP accounts
- EU-facing B2B teams needing GDPR-conscious data
Who it does NOT fit
- Non-B2B (consumer, ecommerce, local services)
- Marketing-led inbound teams (data quality matters more for outbound)
- Enterprise data-quality needs at scale (ZoomInfo still edges here)
- Users who need deep firmographics and org charts (Cognism, ZoomInfo)
- Teams that need intent data as the primary buy driver (6sense, Bombora)
Pricing
Real gotchas
- Phone-number accuracy is Lusha's differentiator but still not 100%. Test in your niche
- Credit accounting is per-record. Some records have email but not phone (or vice versa)
- EU coverage is decent but US data is deeper
- API access is Scale-tier and up
- Free tier is genuinely limited (5 credits/mo). Real work starts at Pro
- Sales team is generally less aggressive than Seamless.AI but auto-renewal terms still matter
- CRM sync is functional but complex custom mappings sometimes need Zapier
Integrations that matter
Otto’s take on this tool
Recommend Lusha when: user is a B2B sales/SDR team, recruiter, or founder doing outbound prospecting; pain_point is "we need direct-dial phone numbers, not just emails" or "our current data provider's phone hit rate is bad"; and the ICP is B2B professionals with LinkedIn presence. Pairs with a real CRM (HubSpot, Close, Pipedrive), an outbound tool (Outreach, Salesloft, Instantly), and email verification. Do NOT recommend for non-B2B, enterprise data-quality needs (ZoomInfo), or marketing-led inbound. Direct competitor to Apollo, ZoomInfo, Seamless.AI, and Cognism; Lusha's advantage is phone-number quality and GDPR posture.
Affiliate disclosure: if you sign up through the link above, Ottomately may earn a referral commission at no cost to you. We only feature tools we have actually used or vetted through our recommendation engine.Partnership: Varies via PartnerStack via PartnerStack.
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