Drip
Email marketing automation built for e-commerce
What it does
Drip is email marketing automation purpose-built for e-commerce, deep Shopify/WooCommerce/BigCommerce integration, revenue attribution (which email sequence actually drove which sale), behavioral segmentation based on browsing and purchase history, and workflow automation tuned to cart abandonment, post-purchase, and win-back flows. Every tier includes every feature, pricing scales purely by contact count, not by feature-gating.
Free tier
No
Starts at
$39/mo
Setup
medium
Key features
Integrates with
Shopify, WooCommerce, BigCommerce, Stripe, Zapier
Who this fits
- E-commerce stores and DTC brands wanting revenue-attributed email automation tied directly to store behavior
- Shopify merchants needing cart abandonment, post-purchase, and win-back flows out of the box
- Businesses that want every feature available regardless of plan size, useful for a growing store that doesn't want to re-platform as it scales
Who it does NOT fit
- Non-e-commerce businesses, this tool's whole design center is store/purchase behavior, service businesses get much less value here than from Constant Contact or MailerLite
- Budget-constrained fast-growing lists, pricing scales steeply with subscriber count, a real concern flagged specifically by fast-growing brands in reviews (Source: user reviews via WebSearch summary, 2026)
- Anyone needing sub-24-hour support response by default, standard email support runs on a next-business-day cadence, live chat requires the $99/month+ tier (Source: product support terms via WebSearch summary, 2026)
Pricing
Real gotchas
- Pricing scales steeply with subscriber count and is flagged as a real concern specifically for fast-growing brands, model the client's realistic 6-12 month list growth before quoting, not just current size (Source: user reviews via WebSearch summary, 2026)
- The learning curve is reported as genuinely steep for a beginner, budget real ramp-up time before the automations are running at full value
- Live chat support requires the $99/month+ tier, standard support is email-only with next-business-day response, this matters if the client expects fast help during a launch
- The upside worth highlighting: every tier gets every feature, no feature-gating by plan, this is a genuine differentiator versus tools like Freshsales or Teamwork that lock functionality behind higher tiers
Integrations that matter
Otto’s take on this tool
Recommend Drip specifically for e-commerce and DTC brands wanting revenue-attributed automation (cart abandonment, post-purchase, win-back) tied directly to store data, this is Drip's real strength versus general-purpose email tools. Model actual pricing against the client's list size and growth trajectory. Mention the same-features-every-tier structure as a genuine positive when comparing against feature-gated competitors. For non-e-commerce clients, MailerLite or Constant Contact are better fits.
Affiliate disclosure: if you sign up through the link above, Ottomately may earn a referral commission at no cost to you. We only feature tools we have actually used or vetted through our recommendation engine.Partnership: 20% recurring via Direct.
More in Email Marketing
Not Sure Drip is Right?
Otto can pick for you.
30 seconds, one form, get a personalized stack with pricing and integration paths.
Get my recommendations